Press Kit

Bio

Mentored by music legend Thomas McElroy (En Vogue, Tony! Toni! Toné! and Club Nouveau), the Oakland based two man production team Modern Future (Jake Nochimow & Zach Rubin-Rattet) blend EDM, pop, and trap into their own unique sound. Their past credits include artists such as Big Freedia, En Vogue, Zigaboo Modeliste, The Wombats, OMD, Ximbo, Gina Madrid and many others. Follow them on social media to stay in the loop and stay tuned for their live show coming in 2018!

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Big Freedia's Debut Album
Just Be Free

from the Modern Future produced tracks “Turn Da Beat Up“ and “Mo Azz” off of Big Freedia’s Just Be Free, listed in Rolling Stone’s top 20 EDM albums of 2014.
"Big Freedia's debut full-length is out next week and from the album opener "Turn Da Beat Up," it's clear that this is a party record that anyone can get down to. Energetic snares, ominous synths and arena cheers back Freedia's signature shout-singing. At frst, it sounds like the type of record we could imagine hearing on a Major Lazer album. But the lyrics are pure Freedia: "Head down! Ass up! ...Shake it to the left, shake it to the right / Shake it to east, shake it all night!"
Fuse TV
""Turn Da Beat Up" The perfect opener for a bounce album, this moody electro banger boasts ominous synths in the background but moves with the propulsive energy of a charging rhino. You hear this, the party is definitely started."
Fuse TV
""Mo Azz" The album closer references her past hit "Azz Everywhere" and tosses in plenty of instructions on how exactly you need to shake that ass: "Hands on the wall" and "hands on your ankle," but most importantly, just get that azz everywhere."
Fuse TV
"Big Freedia is triumphant in the glowing party clip packed with what else? Mo azz. As expected, Big Freedia keeps the bottles popping and booties rocking from start to fnish as the syrupy bounce jam shakes the foundations of the tightly packed club. Burlesque dancers and glow sticks stud the clip, sending this thing all the way over the top."
Okplayer
"“Turn Da Beat Up” expands Freedia’s sonic vocabulary to include Prodigy-style breakbeats, precipitous bass drops, blatting low brass, and a four-on-the-foor breakdown that invokes both house music and arena-rock."
Pitchfork

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Gina Madrid on ¡VIVA PUERTO RICO! BENEFIT ALBUM

The Modern Future produced track “Ready“ was added to the ¡VIVA PUERTO RICO! BENEFIT ALBUM alongside artists Talib Kweli, Immortal Technique, Ana Tijoux, Taina Asili, Public Enemy's DJ Johnny Juice, & to assist in the Hurricane Maria relief effort. Posted on Billboard, Pitchfork, Huffington Post, The Fader, & SPIN.
"A bevy of well-known Puerto Rican, and other Latinx and black artists released a benefit compilation album on Monday (Oct. 23) to raise funds for Hurricane Maria victims in Puerto Rico."
Billboard
"All proceeds will go directly to the Hurricane Maria Community Relief & Recovery Fund, which was created to provide immediate recovery relief and long-term rebuilding support for Puerto Rico’s most at-risk communities."
Pitchfork
"A group of well known Puerto Rican, latinx and black artists released a benefit compilation album today to raise funds for relief efforts following the devastation on the island caused by Hurricane Maria."
Huffington Post
"Artists and activists from around the country have put together projects and benefit shows trying to support the island, while the current administration continues to drag its feet."
The Fader
"One hundred percent of proceeds from the compilation’s sales will go directly to MariaFund.org, a fund organized solely by Puerto Ricans on the island and of the diaspora. Funds will go to support immediate relief and rebuilding in the island’s most vulnerable areas."
SPIN

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Modern Future's music featured in Western Union's ad campaign

Modern Future produced custom music for Western Union's "Four Degrees of Cash" ad campaign. Nominated by Digiday for one of the best video ads in 2017 it appeared all over the internet and was featured on Entertainment Weekly, People, Sports Illustrated, Time & more. To watch the four part ad series check out The Foundry NYC below!
"Introducing the Western Union app to an audience of worldly, smart, urban, mobile millennials."
The Foundry NYC
"CNN’s Courageous Studio leads the 2017 Digiday Video Awards with five nominations"
Digiday

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Modern Future produces two tracks off of En Vogue's new album "Electric Café"

Modern Future co-produced the songs "Life" and "Love the Way" off of En Vogue's new album "Electric Café", the groups first record in 14 years. The production was done alongside music legend and mentor Tommy McElroy and his longtime production partner Denzil Foster, the original production duo that started En Vogue years ago. The album peaked on Billboard at #14 for US Independent Albums and #69 for Top Album Sales.
"We are ready to free our minds once again, as En Vogue returns to make more of that beautiful music we love."
Okayplayer
"The galloping "Life" incorporates some dubstep trickery, and "Love the Way" is high-gloss dance-pop only tenuously connected to disco, but they're both full songs at the core, with the second one highlighted by the women at their Emotions-like harmonizing best. "
ALLMUSIC

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